When using articles to drive traffic to your website, developing content rich material is crucial to developing long term relationships with web traffic. Consider the following 5 tips to improve your article's content:
Quality Content- The content of your articles is key to driving long term website traffic. Online readers are searching for quality, well written content. Nothing is more frustrating to an online searcher is poor content. So, be sure to carefully select the content of your articles and to plan their layout before writing them.
Use Conversational Tones- Articles are more effective when the reader feels connected to the author. Your goal as you write these articles should be to build trust and respect with your reader.
Features and Benefits- A common mistake when writers create articles is that they forget to answer the question, "So What." Features tell and benefits sell is a common phrase used in sales. So, your reader must be able to clearly understand the 'so what' of the article in order to effectively prompt the reader to take action.
Simple Language- Simple, easy to read language is more effective than complex language for online readers. Make sure that your articles are well written and content rich but that they are also easy to understand by your general audience.
Article Format- To make your articles easier to read online, use bold subtitles, numbers and bullets where appropriate instead of traditional paragraph format. Online readers are often quickly scanning online material, with their eyes more commonly attracted to articles that are formatted in this manner.
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Mark Abrahams is a full time internet marketer who has helped others to earn a living online.
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